IT Insights of Rochester

IT Insights stands as Rochester's premier IT services provider, specializing in proactive system management and business continuity solutions. IT Insights sought to elevate their market position through sophisticated digital marketing strategies. They partnered with Written to develop and implement a comprehensive lead generation ecosystem that would reflect their technical excellence and dedication to client success.

Challenge

Despite their technical expertise and exceptional service delivery, IT Insights of Rochester faced the competitive challenge of distinguishing themselves in a crowded marketplace. They needed a strategic partner who could translate their technical value proposition into compelling digital narratives while creating measurable pathways to qualified lead acquisition and conversion.

Approach

Written developed and executed a multi-faceted digital marketing strategy, calibrated to IT Insights' business objectives and target audience profiles. Our comprehensive solution included:

Digital Advertising: Implementation of sophisticated Google Ads campaigns with advanced audience targeting and conversion tracking mechanisms
Social Media: Platform-specific paid campaigns designed to build brand authority and capture high-intent prospects
Content Development: Creation of technical thought leadership content that positioned IT Insights as industry experts while addressing specific pain points in their target market
Public Relations: Securing strategic media placements and industry recognition to enhance credibility and market visibility
Lead Generation: Development of optimized conversion funnels with nurturing sequences to qualify and prioritize business opportunities

This integrated approach ensured consistent messaging across all touchpoints while maximizing return on marketing investment through continuous performance analysis and optimization.

Results

During our first year working with IT Insights, their business experienced significant growth, driven by enhanced market visibility and a stronger digital presence. Through targeted digital advertising, strategic content development, and consistent brand positioning, we helped IT Insights establish themselves as a recognized authority in proactive IT management across Rochester.

Our partnership continues to deliver impactful results, strengthening their market position and elevating brand credibility. The high-performing digital assets and marketing infrastructure we’ve developed provide lasting value, supporting IT Insights’ ongoing growth in an increasingly competitive industry.

This collaboration demonstrates Written’s ability to translate complex technical services into clear, compelling marketing strategies that drive awareness, differentiation, and long-term business success.