Counter-Insider Threat
Social & Behavioral Sciences Summit

The Defense Personnel and Security Research Center (PERSEREC) was home of The Threat Lab. The Threat Lab hosted the Counter Insider Threat (C-INT) Social and Behavioral Sciences (SBS) Summit—a flagship event during National Insider Threat Awareness Month (NITAM). Written provided complete event management support for the C-InT SBS Summit for four consecutive years (2021-2024) as a subcontractor to Peraton.

Strategic Marketing & Communication

Written developed and implemented targeted marketing strategies that effectively reached the niche audience of insider threat professionals despite significant constraints:

  • Created comprehensive communication plans optimized for specialized security audiences

  • Developed innovative distribution approaches in the absence of owned media channels

  • Achieved substantial industry engagement without allocated paid media budgets

  • Established the Summit as a premier professional development opportunity in the field

End-to-End Event Planning & Execution

Our team provided full-spectrum event management services:

  • Crafted detailed Summit frameworks and strategic timelines

  • Identified and secured high-caliber speakers from across the security landscape

  • Developed up to 20 hours of specialized presentation content and supporting materials

  • Created cohesive recruitment communications and promotional assets

  • Designed comprehensive multi-channel media strategies with public affairs coordination

Brand Development & Visual Identity

Written established a distinctive visual identity for the Summit:

  • Created multiple professional logo concepts for client selection

  • Applied approved branding consistently across all Summit materials

  • Developed comprehensive style guides to ensure brand consistency

  • Produced high-impact promotional materials including brochures, programs, presentation templates, display boards, and media toolkits

Digital Experience & Platform Management

Our team delivered sophisticated digital solutions:

  • Completely redesigned the Summit website with enhanced user experience

  • Implemented responsive design principles for cross-device accessibility

  • Optimized for search engines and lead generation

  • Created streamlined registration processes

  • Provided continuous website maintenance with weekly updates

  • Conducted daily analytics monitoring and technical troubleshooting

Multimedia Production

Written delivered professional multimedia content:

  • Sequenced, filmed, and edited live presentations

  • Applied branded elements and supplementary content

  • Prepared optimized video packages for digital distribution

  • Created tailored social media graphics and captions for major platforms (Facebook, X, LinkedIn)

  • Coordinated strategic posting schedules across national channels

Performance Analysis & Optimization

Following each Summit, our team provided:

  • Comprehensive performance metric analyses

  • Detailed website engagement reports

  • Actionable insights for continuous improvement

  • Strategic recommendations for future events

Impact

Our integrated approach transformed this conference into a cornerstone event for insider threat professionals nationwide. Through our strategic partnership, the C-InT SBS Summit became an essential professional development opportunity for the insider threat community, significantly advancing awareness of critical security issues despite challenging resource constraints.

Services

Strategic Marketing & Communication, Event Planning & Execution, Brand Development, Visual Identity Design, Digital Platform Management, Website Development, Multimedia Production, Content Creation, Stakeholder Outreach, Performance Analysis & Optimization

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