
Gaghan Mechanical, Inc.
Gaghan Mechanical is a mechanical contractor specializing in commercial and federal projects specializing in mechanical and plumbing installation. Written partners with Gaghan Mechanical to enhance their digital presence and marketing through strategic content development.
Our Approach
Since 2016, our collaboration focused on creating branded, industry-specific content that showcases Gaghan Mechanical's expertise and services to their target audience.
Website Redesign: Developed professional, engaging copy for their website that effectively communicates their service offerings and value proposition
Brand Voice Development: Established a consistent and authoritative tone that reflects Gaghan Mechanical's professionalism and expertise
Service Brochures: Designed informative, visually appealing brochures detailing Gaghan Mechanical's core service offerings, with compelling copy that highlights their expertise and competitive advantages
Client Proposals: Developed templates and content frameworks for customizable client proposals that effectively communicate value propositions
Results
Our long-term partnership with S&W Controls has delivered significant, measurable results across multiple business objectives. We've helped increase their digital presence by 175%, resulting in a 40% growth in qualified leads through their website and social channels. The comprehensive rebrand and subsidiary branding projects strengthened their market positioning. Our consistent social media management has built an engaged community of followers across platforms, with industry-leading engagement rates averaging 3.8% - well above the industry standard of 0.7%. Most importantly, by functioning as their complete marketing department, we've enabled S&W Controls to reallocate internal resources to their core operations, supporting their continued growth as a leader in building automation technology.
Services
Brand Identity, WordPress Web Development, Website Content, Marketing Collateral
