The Threat Lab: Strategic Communications
The Defense Personnel and Security Research Center (PERSEREC) was the home of The Threat Lab. The Threat Lab formulated and strengthened Counter Insider Threat (C-InT) Programs that enabled federal agencies, the private sector, academia, and international partners to improve their detection, mitigation, and prevention efforts. As a subcontractor to Peraton (formerly Northrop Grumman), Written delivered multifaceted communications and organizational development solutions until PERSEREC's closure.
Challenge
Written was tasked to conduct a thorough analysis of communication channels and identify critical gaps in The Threat Lab's outreach strategy. The goal of this comprehensive audit was to inform the development of a robust infrastructure that positioned The Threat Lab as a global authority in workforce protection.
Our Approach
Product Launch Framework
The Threat Lab maintained an extensive portfolio of resources, workshops, and job aids serving the insider threat community. Written developed and implemented a streamlined Go-To-Market worksheet system that:
Established a structured methodology for organizing and tracking product development
Created a standardized evaluation process for assessing product readiness
Provided clear launch protocols that ensured consistent messaging and maximum impact
Strategic Engagement Calendar
To foster collaboration and strengthen The Threat Lab's organizational culture, Written designed a comprehensive engagement framework that:
Scheduled strategic activities and events aligned with organizational objectives
Created opportunities for transparent communication between leadership and stakeholders
Strengthened internal relationships while enhancing external partnerships
Global Ambassador Program
Written conceptualized and implemented a global ambassador network that significantly expanded The Threat Lab's reach and influence by:
Identifying and recruiting representatives who embodied The Threat Lab's values and mission
Developing comprehensive training and resource materials for ambassadors
Creating systems to equip ambassadors with tools to effectively promote The Threat Lab through their professional networks
Exponentially increasing organic brand exposure and reinforcing the organization's critical mission worldwide
Results
The resulting strategic communication plan was built on the three foundational pillars above, leading to optimized resource allocation and maximized stakeholder engagement.
Services
Strategic Planning, Communication Framework Development, Program Design, Stakeholder Engagement, Content Creation, Training Materials, Brand Positioning
