S&W Controls
S&W Controls, Inc. is a full-service HVAC mechanical and controls contractor providing superior workmanship and customer service throughout the life cycle of your mechanical and control systems. As experts in automating building efficiency through mechanical control systems, S&W Controls recognized the need to outsource their marketing support to enhance their brand presence while allowing their team to concentrate on their core business operations.
Our Approach
Since 2015, Written has served as the dedicated marketing department for S&W Controls, a family-owned and operated mechanical controls company specializing in building automation and efficiency solutions. This long-standing partnership represents Written's first client relationship and continues to thrive through collaborative growth and strategic marketing support.
Written functions as S&W Controls' complete outsourced marketing department, providing comprehensive services that have evolved with the client's needs over the years. Our integrated approach allows S&W Controls to focus on their technical expertise while we handle all aspects of their marketing strategy and execution
Content Marketing: With new content and branding came a stronger, more streamlined service offering. S&W Controls came to Written in the middle of a business model shift, seeking to focus more on their energy management division while reducing emphasis on HVAC installation. Based on this goal, Written developed a content marketing plan to include a new brand identity, website content, and social media presence to disseminate information.
Brand Identity: We create eye-catching collateral for employees and equipment to increase brand recognition. We lend our design expertise to S&W to strengthen their brand presence through consistency of elements and messaging.
Social Media: Written keeps S&W Control's social channels full of compelling imagery and short stories. We strategize to release content that reaches a wide range of audience - from current clients to those just scrolling by. From fun features to the latest industry news and organizational updates, we have helped establish S&W as the go-to place for control system information.
Results
Our long-term partnership with S&W Controls has strengthened their market position and expanded their brand presence across platforms. Through a comprehensive rebrand, strategic content development, and consistent social media management, we've helped elevate their visibility, engage their audience, and support their growth. Most importantly, by serving as their complete outsourced marketing department, we've allowed S&W Controls to focus their internal resources on what they do best—delivering innovative building automation solutions.
Services
Brand Identity, WordPress Web Development, Website Content, Social Media
