S&W Controls
S&W Controls, Inc. is a full-service HVAC mechanical and controls contractor providing superior workmanship and customer service throughout the life cycle of your mechanical and control systems. As experts in automating building efficiency through mechanical control systems, S&W Controls recognized the need to outsource their marketing support to enhance their brand presence while allowing their team to concentrate on their core business operations.
Our Approach
Since 2015, Written has served as the dedicated marketing department for S&W Controls, a family-owned and operated mechanical controls company specializing in building automation and efficiency solutions. This long-standing partnership represents Written's first client relationship and continues to thrive through collaborative growth and strategic marketing support.
Written functions as S&W Controls' complete outsourced marketing department, providing comprehensive services that have evolved with the client's needs over the years. Our integrated approach allows S&W Controls to focus on their technical expertise while we handle all aspects of their marketing strategy and execution
Content Marketing: With new content and branding came a stronger, more streamlined service offering. S&W Controls came to Written in the middle of a business model shift, seeking to focus more on their energy management division while reducing emphasis on HVAC installation. Based on this goal, Written developed a content marketing plan to include a new brand identity, website content, and social media presence to disseminate information.
Brand Identity: We create eye-catching collateral for employees and equipment to increase brand recognition. We lend our design expertise to S&W to strengthen their brand presence through consistency of elements and messaging.
Social Media: Written keeps S&W Control's social channels full of compelling imagery and short stories. We strategize to release content that reaches a wide range of audience - from current clients to those just scrolling by. From fun features to the latest industry news and organizational updates, we have helped establish S&W as the go-to place for control system information.
Results
Our long-term partnership with S&W Controls has delivered significant, measurable results across multiple business objectives. We've helped increase their digital presence by 175%, resulting in a 40% growth in qualified leads through their website and social channels. The comprehensive rebrand and subsidiary branding projects strengthened their market positioning. Our consistent social media management has built an engaged community of followers across platforms, with industry-leading engagement rates averaging 3.8% - well above the industry standard of 0.7%. Most importantly, by functioning as their complete marketing department, we've enabled S&W Controls to reallocate internal resources to their core operations, supporting their continued growth as a leader in building automation technology.
Services
Brand Identity, WordPress Web Development, Website Content, Social Media
